Someone in your town just asked an AI for the best personal injury lawyer near them.

Eight areas: your Google Business Profile (categories, services, hours, photos, posts, Q&A); the Google map pack and page-one organic rankings for around ten money queries; the AI assistants and Google AI Overviews, asked the way clients ask; your reviews against each firm holding your pack; your directory listings and citations; website technicals (titles, location pages, schema, mobile speed); the local authority signals we can observe; and a teardown of the competitors who keep beating you.

Then the part you act on: a prioritised, step-by-step action plan. Every point carries the problem, why it matters, the expected impact, the difficulty, a realistic time estimate, how to do it yourself, and how to verify the fix worked. All of it is ordered by priority, not by section.

A real person — the founder of FoundFirst today — takes one hour with you on a screen share after your report lands. We take the highest-priority item on your list and do it with you, live: adding the missing category on your Google profile, fixing your Saturday hours, putting the city in your homepage title. You finish the hour with a change actually made, not a to-do.

It is included in the $749 and booked with a link that arrives with your report — you never have to chase us for it. It is help, not a sales call: you are not asked to buy anything on the hour.

Your firm’s name, your practice area, and the city or towns you draw clients from — the intake form takes about two minutes. You do not need to give us access to anything, install anything, or sit on a call to get the report.

Delivery is 24–48 hours from the later of your payment clearing and your details arriving. The free 1-hour call is booked after that, at a time you choose.

If your setup makes the checks impossible — no Google Business Profile, a service area so wide that “near me” means nothing, or a website that does not exist — we tell you before you pay, not after.

SEO audits usually mean a 60-page crawl of your website, most of which says “add more content” and “improve page speed”. This is narrower and more specific: it is about whether you appear in the places local customers actually decide from — the Google map pack, page one for the handful of searches that bring calls, and the AI answers that now sit above both.

That means we spend most of our time on your Google Business Profile, your reviews, your practice-area pages and your competitors’ mechanics, and much less time crawling your site. On-site items appear only when they are the reason you are missing — for example a homepage title that never mentions the town you serve.

By asking them the way a client would, and writing down the answer. We put a fixed set of prompts to the assistants through their APIs with web search enabled — “best personal injury lawyer in (your city)”, “who should I call after a car accident tonight”, “is (your firm) any good” — and record whether you are named, where in the answer, which firms or directories were named instead, and the sources the answer leaned on. Google AI Overviews are captured separately from the same searches.

We are honest about the limits: AI answers change between runs, and they can vary by account, device and location. So the report shows the exact wording, the model and the date of every prompt. You get a dated snapshot with visible evidence, not a stable “AI ranking” that does not exist.

A production pipeline, not a person typing an opinion: an SEO data API for the Google results and the Google Business Profile data, an AI provider’s web-grounded API for the assistant answers, and our own crawl for your website, directories and reviews. Every result is saved as raw output as it runs.

Before anything is delivered, an automated quality check validates each claim in the report against that saved raw output — including the sections that say what we could not see.

Start at the top of the action plan — and do the first one on your free call with us. Most owners then work through the “this week” list themselves in an afternoon or two, and hand the rest to the person who built their website. If you have nobody, the report tells you what to ask for, in plain English, so you can brief a freelancer without paying someone to figure out what is wrong first.

Then the report tells you that, shows you which searches you own and which you are losing, and concentrates on the gaps — usually the AI answers, the specific emergency and case-type searches, and the neighbouring towns you are not visible in.

A firm that already ranks can still be invisible where clients are increasingly asking instead of searching. If we find that you are genuinely visible everywhere that matters for your practice, we will say so plainly in the first line of the report.

No — and be careful with anyone who does. Rankings depend on Google’s systems, your competitors and things outside anyone’s control. What we guarantee is the work: the checks are run the way the report says they were run, on your business, on the date stated, every claim is validated against the saved raw output, and every fix is tied to a specific finding rather than generic advice. And if the action plan itself is not concrete and step-by-step, our guarantee covers that: tell us within 14 days and we fix it or refund you.

That is why the price is one-off and fixed: you are buying a diagnosis with an evidence trail and an hour of help, not a promise about the future.

It is the whole price for one full report on one firm plus the free 1-hour implementation call, paid once. There is no subscription, no minimum term, no “report plus mandatory onboarding”, and we do not ask for a percentage of anything. The only thing we could charge you for later is a fresh report, if you want one — that would be a new order at whatever the price is on this page at the time, and you would decide that then, not now.